Target Advertising
Attracting qualified buyers is a tricky proposition!
Veteran sales people claim that your ability to close sales is directly related to the quality of your prospects. So, the first step to completing a sale is finding qualified prospects, people who need the products or services that you have to offer (even if they don't know it yet!) and are able to make purchases.
One of the most effective ways to increase sales through your Web site is cost-per-click (CPC) advertising.
It allows site owners like you to be found when consumers are searching for your products or services online. Consumers use search engines 42% of the time to find products online, making paid listings one of the most effective forms of online advertising.
- We supply you with the most cost-effective medium to drive the most targeted leads to your Web sites!
- It is a conversion marketing!
- We connect hundreds of merchants with thousands of consumers via highly targeted pay-per-click advertising program.
- We are like “matchmakers” helping businesses and customers to connect online.
How it is being done?
- We manage a databank of “lost traffic”.
“Lost traffic” is the most targeted traffic. This is traffic that is coming from customers who are looking for a website that is no longer exists.
Someone has spent time and money promoting their business, establishing a reputation, creating awareness and… a thriving website.
For some reason, they lose interest, don't have the time, money or effort to manage their site and simply let their domain to expire.
The “dead” domain will continue receiving traffic.
If you are in the same business, your site will receive the MOST TARGETED customers.
Customers who know what they want!
It’s like someone giving you a key to an abandoned car!
Example: www.citybird.com - used to be a budget airline carrier.
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We manage a bank of unforgettable vanity KEYWORDS or vanity domain names.
Because a vanity domain instantly brands and communicates what it does, it makes it simple for customers to do business with advertisers on this domain - without having to search on a search engine.
Vanity domains were almost unheard-of in the 1980s, since the invention and popularization of the Web in the mid-1990s and the desire for URL’s which consist only of memorable domain names (e.g., "http://www.sport.tv") for everything from sports to car wax, vanity domains have become the rule instead of the exception.
Examples: www.pajama.com - The most targeted domain for sleepwear.
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Superior clickthrough technology.
In addition of simply presenting a list of search results, on-the-fly we find and match additional similar products and services that the searcher just DID NOT THINK ABOUT or forgot to state.
Example: www.InfoSonar.com
Searching for TICKETS?
Is it: airline ticket, broadway ticket or sports events?
Rather than forcing the customer to type a query again, our technology displays possible choices in addition to the list of all results making the customer to feel that he/she did the right search.
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Search monetization solution.
Our results are Geo-Targeted – We make every click VALUABLE!
We deliver results customized to a user's country of origin (IP-to-country mapping).
Thus, a user coming to one of our websites from Germany, will get his MATCHING search results in German causing the likelihood of German Advertisers to get a click-through to be much higher.
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